Samsung this morning has dropped as brief teaser about their next-generation Exynos SoC. Dubbed “Exynos is back”, Samsung is revealing that there will be a proper announcement for the new SoC on January 12, which would fall on the first full day of CES.

Being that this is a teaser, any details are non-existent. But it’s worth noting that Samsung is promising “A whole new Exynos is coming”. Which hopefully is a sign that Samsung has spent the last couple of years hard at work on improving their future designs.

Although the most recent high-end Exynos designs (e.g. Exynos 990) have been decent, they’ve been overshadowed by rival Qualcomm’s designs – not to mention Apple’s own market-leading designs. The last few iterations of the chip have used Samsung’s own in-house CPU core design, which never worked out quite as well as Samsung was hoping for, both in overall performance and in keeping ahead of Arm’s own designs. And although we don’t have specs (or even a name) for the next high-end Exynos SoC, it’s a reasonable assumption that they’ll be going back to Arm cores, particularly following Arm’s own efforts to double-down on total performance with the Cortex-X1, which is ready for 2021 SoCs.

In any case, we’ll have more on the matter in a few weeks, when Samsung makes their announcement. So stay tuned.

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